Reboot the blog!

bigstock_Components_Of_Success_Concept_6170683I have decided to reboot the blog. Mostly because it has been in limbo for a long while and I want to get back in touch with you, my faithful readers.

I think its time to give you an idea about the new project I’m working on: Life.

Yeah. Its a biggie. And not something to be taken lightly. It is a project that takes care, planning, learning, mentorship and more.

You see I’m a Project Manager by trade. And after a while of dealng with personal life crisis (You know the little mundane things like home foreclosure, divorce, financial ruin, crazy parents…) I began to think that I needed to take a look at how I approached my life and apply a little of the finesse of how I run my professional life.

That got me thinking. I had not exactly had the results I wanted up until now. What what missing? Sure I had moments of good things…but the consistency was lacking and I was not attracting things into my life that were good for me.

It hit me that I would be way better off if I would project manage my life. So I am going to start a path of truly managing my life, from goals, to fun, to travel, to even my love life. I’m going to think carefully and manage my life the way I would manage my biggest project at work. With care, understanding, flexibility and intelligence. I will minimize risk, and maximize return on investment. I will use the least amount of resources to achieve my goals but spend time and energy when the quality of life dictates it is necessary.

For those of you who can relate, I invite you to come along. I will be documenting my journey and putting together a mentorship program based on what I learn.

In the meantime…think about the areas of your life that can use a little project managing. What areas have you felt lacked direction? Where have you felt lost? Let’s climb on the bandwagon together and choose our outcomes. You only get one life. Let’s rock the shit out of it.

New Directions

It has always amazed me how when you tune into the Universe and really pay attention, suddenly things start to happen that really move you forward in your purpose.

I am a big believer in finding and living the purpose we each have here on Earth. I know that we don’t always have what may be perceived as huge goals or dreams, but to me, if we even make one person’s life better, then you never know where that influence will end.
Zach Sobiech Clouds
This is a time of great change in the world. Hopefully for the better, but there is still much to work on and make better. I went through a lot of challenges to get where I am today. Nothing worth doing is ever easily won.

So stay the course, have faith in the Universe. Remember to trust and listen to your instinct, you are on the right path that you need to be on to fulfill the role you are here for on our limited time on this planet.

I found my Mojo in Durango

DurangoYeah, you know I totally SEOed my title. Here’s the deal. I felt like I lost my mojo. I wasn’t feeling very well. I was feeling disillusioned….or maybe ILLUSIONED – like reality hit hard.

I’m not one of those people that goes to Google Keyword Tool every time I write an article. In fact, I don’t believe that is what SEO is really all about at ALL. Nope. What most marketers miss (and I use the term marketer loosely) is that it’s about people. You know…your readers. Do you think that Seth Godin does a keyword search when he writes his 300-500 word blog posts? Or how about Tim Ferris? You KNOW I think Gary Vaynerchuck does keyword research before he goes on a rant in one of his videos…. please hear the sarcasm in my voice.

So I knew it was time for a little breaky-poo when I started looking up keywords to write an article. Here’s the thing – I’m a Jersey girl. I don’t need keywords. You either read my stuff because you like it, or you don’t. When you start putting too much thought into your writing, you will lose your audience.

Does that mean you should never use the Google Keyword Tool? No – in fact it can give you some great synonyms to use instead of saying the same word over and over and over (you get my drift.) BUT writing an article based solely on keywords can make your article very dry and boring.

Why do people follow you? Because of your STORIES and how those stories make them FEEL. If they feel connected to you – they will sign up for your newsletter, buy your products and want your training.

Here is my story for today. – I thought I lost my mojo. This year has been full of changes for me. I had been feeling uninspired, lacked the focus and clarity I needed to write and was generally feeling blech. Have you ever felt that way? All of sudden you’re rolling along and whamo, you feel like you just drove into mud and can’t get out.

taking a time out in DurangoWell, I did what any normal person would do – I took a time out in Durango. I will admit, I’m lucky that I am within driving distance of such a beautiful place. I am also lucky that I have such a good friend that I can call and say “I’m coming for a whole week!!!” But when I lived in Jersey, I would find the same solace in going “down the shore.” It doesn’t matter where you live, there is always a little get-away place you can find and make it your own.

Summer is the perfect season for taking a “time out.”

Most of us plan a vacation of some sorts. If you constantly work, work, work – there is no time for your brain and body to regenerate, renew. When we remove ourselves from our normal surroundings it becomes easier to get perspective, to find solutions to challenges and to plan out your next course of action.

I was lucky that I was able to get some down time, but also to work with a renewed spirit, to figure out what I needed to be focusing on for quarter 3 and to appreciate all of the blessings in my life. That is where the true mojo comes from…a place of gratitude.taking a time out

I was sitting one morning in a hammock at my friend’s house overlooking the Aspens and I realized I had found my mojo again. I realized I was ready to come home and crack the 2nd half of 2013 wide open. Now I can look back at the challenges I was facing and know they were just what I needed to take the action I’m about to take. I’m fired up!

Today’s action step: Find a quiet time in the next week to evaluate the first half of 2013. Did you achieve your goals? If not, where did things get out of alignment? What needs to change to get back on track? Realize you still have 6 whole months to finish out the year strong. Take your bigger goal and break it into 6 smaller goals….for example if you have a goal of making $60,000 by the end of the year, break that down into $10,000 per month, $2,500 per week.

Please like and share this post! And don’t forget to tell me how YOU are going to take a time out this summer in the comments below!

Top Five Ways To Get Loyal Followers

follow meIn the opportunity market, there is a lot of noise. One of the things I see so many people struggle with is how to set apart their content so that people will follow them.

There are a lot of things involved when you begin marketing your blog. As of this writing, the interweb told me there are over 250 Million blogs right now. Let me now state the obvious that you will have some work to do to get noticed and to get a following.

Many new people to the online marketing world are under the impression that if they build it, people will come…meaning if they slap up a website, all of a sudden there will be buyers and fame. Not only is that not true, but it takes a good amount of consistent effort, and other factors to get on the blogosphere map.

Getting followers to your blog

So I thought I would share with you some of the things I’ve found helps get readers fast. As the author of over 50 blogs, I have definitely seen what works well and what bombs horribly…as in crickets….ZERO readers.

Here are The Bossy Redhead’s Top Five Ways To Get Loyal Followers:

  1. Be Entertaining.

    When I started my first blog, I was lucky – I had no intentions of selling anything at all and I was simply sharing my experience of losing weight as a mom of four. Folks – this was just a funny topic because, let’s face it, trying to do P90X with a two year old climbing on you can be a challenge. Not only that, but I was going through a divorce at the time, and I was real, honest and didn’t pull any punches about what was happening in my life. I learned just by writing from my heart that if you are REAL, you will get a following because people want to connect with others they can relate to.

  2. Provide value.

    My next blog became – you guessed it – an official fitness blog. So now, I was niching down into a specific sector of fitness – specifically with P90X, Insanity, Turbo Fire and the other Beachbody programs. How did I gain followers with that in an area where there are SO many fitness blogs? I did the same thing…I just blogged about my personal experience of what worked and what didn’t. I gave away menu planners and other tips. I never was about perfection – but really IMperfection – because life took over a lot in my world. I wanted to reach other parents who were time crunched and needed someone to help them get a handle on their health and wellness.

  3. Capture.

    About a year in, I finally learned that it didn’t matter who was reading my blog if I didn’t get their name and email address to begin a relationship with my consumer. Alas, better late than never, I added Aweber to my arsenal and began growing a list of followers. Then I began writing TO them to invite them back to my blog. You will be amazed at how much your readership goes up when you simply invite your list to read your latest post.

  4. Contests and Giveaways.

    The folks that have this DOWN are the Mommy Bloggers. Go to any popular mommy blog and you will see a deal of the day, a contest, a giveaway…. these bloggers are really helping their readers by sharing a deal with them. And who doesn’t like to get a good deal? Who doesn’t get excited when they enter a contest? There are lots of great tools out there as well that can help you run a contest without a lot of work on your part – and they integrate with social media!

  5. Share, Syndicate, Share.

    Go forth and prosper. What this means is – don’t write your blog and then walk away. PLEASE – share the blog on all the social media sites you frequent often AND those you don’t. There are great tools like onlywire.com that can help you get your blog posts everywhere and in front of as many eyes as possible.

Whatever you do, don’t be dry and matter of fact. Every blog post should reflect your personality and be your own flavor.

Keep blogging and sharing!

Bossy Redhead OUT!

Waiting For Momentum

MomentumBeing in business for yourself can be …and usually is a very daunting and challenging experience. The reality is, that most people simply don’t have the determination to see themselves through all of the ups and downs of getting a business off the ground.

For me, it is one of those things that is in my blood. I really and truly just can’t picture myself doing anything else but running my own business. Its something I have to do.

What is the single most destructive thing for a business owner to ensure the failure of the business? Giving up. Deciding they’ve been defeated and not pursuing their dreams and goals anymore.

“Yeah, I tried that – but it didn’t work.” These are the words I just hate to hear. It is the statement of someone who has given up on themselves.

The answer is in simply realizing that momentum takes time. It takes consistency. I don’t think I have ever seen someone fail that did the right actions day in and day out every single day.

If you need a lesson in consistency I recommend you read “Crush It” by Gary Vaynerchuck. In this runaway best seller, Gary Vaynerchuck talks about the things business owners need to do to set themselves apart. He talks about the value that must be provided over and over again FIRST…for a LONG time before rewards set in.

Most of the people I help don’t start out with a big wad of cash burning a hole through their pockets to spend on ads, social media campaigns, direct mail and more. Most people I work with, actually have very little capital to invest at first. If that is you, you simply have to face reality that it will be a longer road for you. You will have to bring value to the marketplace consistently, without fail for a while before your message catches fire.

I get frustrated when I hear people talk about getting rich in 90 days or creating a 50K per month revenue stream in a short time because the statistics say that is just not the way it works. The people I know who are making good money with their businesses, worked very hard for several years before they had the breakthrough. Yes, breakthrough is when momentum hits and your income suddenly shoots up. Income grows fast but the business itself took years to cultivate.

You have to be in this thing for the long haul. If you feel down, or frustrated, get with other entrepreneurs who can encourage you and lift you up. Or hire a business trainer.

Either way, you can create the future you desire, you simply have to know it will take time, you need patience and deliberate value providing activities (VPAs).

Marathon runners don’t wake up one day and run a 26k. No, they train for months and months every single day…and THEN they run the race. Is a first time runner going to win the Marathon? No…but he or she hopefully will complete the race. That is the way you need to look at your business. Your first run to momentum may not be exactly where you wish to be, but your next run and your next run, you will grow and get better and better.
Marathon Runner

So bunker down, get your supplies and be ready to run for the long haul.

Top 5 Ways to Work From Home For Moms

Don’t get offended guys, this post is just for Moms. Moms that want to work from home.

work from home momsAs some of you might already know, I’m a mom of four. I have been a work from home mom for almost the entire time my kids have been alive. There were only 3 years that I worked in a corporate environment since having children. I am passionate about helping Moms who want to be home with their children find a way to make money from home if they wish to.

Not every mom has the burning desire to be at home with her kids, but for me, I was heart broken when I had to leave my little ones with a daycare. I didn’t want someone else seeing those first steps, experiencing new breakthroughs and taking care of my babies while I was off working for someone else.

I found that where there is a will, there is a way and I began my journey into being a work from home mom shortly after my first child was born.

Here are my top 5 ways for Moms to be able to work from home:

1. Telecommute

Many moms start their journey of being able to work from home simply by telecommuting. When you telecommute, you are basically an employee, but you do your job from home instead of going into an office. I have done this, but I also found the hours very constricting. When you are employed, you generally are expected to put your work hours in during the typical 8-5 timeframe. Well, if you want to be an involved parent, that may not work. You can’t just drop everything to do things with your kids if you telecommute.

2. Become a Virtual Assistant

If you have adminstrative skills and can fit several hours of work in each day, you can start making money from home by being a VA (virtual assistant). Places like Hire My Mom and Elance are great ways to get your first clients. What is nice about this, is you can work as much or as little as you wish to and make some nice extra money.

3. Affiliate Marketing

Affiliate Marketing is a perfect way to break into the world of online marketing. Affiliate marketing is when you market and sell other people’s products. You can either check sites like clickbank or commission junction or just check product sites you like to see if there is an affiliate program.

4. Network Marketing

A lot of moms I know really enjoy running their own business from home with a network marketing company. Like affiliate marketing, it is really easy and cheap to get started because you don’t have to create and ship products. But, you also don’t have a unique product and the competition is high. That being said, there are many benefits to network marketing for moms. I know for myself, it enables me to socialize a lot more. I have made some of the best friends of my life in my network marketing business. I make a decent amount of money – for some it would be just the ticket. I have fluctuated between making a full time living and making supplemental cash for my lifestyle, but I love the incentive trips and other bonuses.

5. Create Your Own Products and Sell Them Online

This is by far the most difficult and cost intensive unless you create an info product (an info product is something like an eBook, a training course, audios etc.) If you have a vision to create a physical process, this can be very costly and challenging to produce and market. That being said, it can also be one of the most lucrative and rewarding businesses. Sometimes people start with one of the other options and then create their own products down the road. I think of FlyLady as a great example of someone who created a following with value FIRST then came up with products later that made her some great money.

work from home momBeing a mom is the world’s greatest job. Finding ways to make money along with that can be one of the best ways to have a rich, fulfilling life.

Can Introverts Be Successful in Online Marketing?

Can introverts succeed in online marketing

With online marketing becoming more and more prevalent as the way to promote your products and create interest, revenue, and a following, it is a way for many personality types to feel at home.

I think in the beginnings of the internet marketing phenomenon, it was very common for people to envision an online marketer as someone who was like “The Wizard of Oz”… working magic from behind the curtain. We didn’t have YouTube to really get a feel for someone’s personalities, nor did we really see too many people putting their personas out there. Online Marketing was more product focused.

As a long time web designer, I never had someone come to me and say “Create a website about me.” No – it was always the products. Over the years, I’ve done websites for GPS Systems, Baby Blankets, Spas, Rehab and Recovery Centers, HomeSchooling Items and much more. The way it was done, was to create killer looks and feels that made the customers want the products.

But something happened along the way to online marketing…

But as time went on we started to see superstars emerge with highly produced videos and a huge following of anxious newbies desperate to learn the “secrets” of internet marketing. We saw the Frank Kerns of the world become huge, Eben Pagan, Sandi Krakowsi, Gary Vaynerchuck, Brendon Burchard and many more become a culture of “gurus” who provided valuable lessons on how to create wealth from home by branding yourself and providing value. People were being taught to market THEMSELVES and the VALUE they brought to the table, rather than the products.

Where does that leave the introverts? Is there still room for the Wizards to grow wealth behind the scenes if they don’t wish to be a famous guru? How can an introvert market properly if people don’t know who they are?

Check out this Ted Talk about Introverts:

For extroverts, it is easy to see how video marketing and blogging can be one of the most satisfying and exciting ways to make a living. In fact, working from home might be very hard for the extrovert because they thrive on being around people. You may see be one of those people who like one of my favorite online marketing experts, Ryan Lee, goes to a coffee shop every day to write his blog and work.

But for those of you who break out into a cold sweat at the thought of creating a video that might be seen by more than your mother, this is still a wonderful way to earn a living. In fact, it may be the perfect thing for you.

You don’t have to be a super star guru to be a top leader in the home business or online marketing industry. You can actually be that person who masters a topic, shares it with the world in your own unique way and still grows and incredible and successful business.

In fact, we need more introverts to be leaders. So keep on writing, sharing and marketing. You will see that if you stay true to yourself, you will be be happiest and thus, be the strong, thriving person you are meant to be.

Trends are Your Friends

One of the things that many new bloggers face is knowing what to write about.

Personally, I walk around with a list of topics and add to it all day long as ideas come to me. The reality is, once you get started and get into the habit of blogging, you will never be at a loss as to what to write about.

But, I realize that we all start somewhere and here are my recommendations for finding things to inspire you for your blog.

One thing I always tell my students is “Trends Are Your Friends.”

Google Trends:

Not only can this be a great way to find out what has just recently gone viral, but you can find some great topics that might be relevant to your blog topic. I have to caveat this by cautioning that you DO, in fact, only want to use a trend if you can apply it to your topic. If your blog is about fishing and you suddenly talk about Fast and Furious 6 then your readers may be confused. On the other hand, if your blog is about cars and you talk about how you are looking forward to the cool driving stunts of Fast and Furious, then that would be congruent.

As of this writing here are the top 3 Google Trends:
Amanda Bynes Arrested1. CBS News

Amanda Bynes

100,000+ searches
Bynes arrested after tossing bong out of apartment window, police sayFox NewsNEW YORK – Police say actress Amanda Bynes has been arrested in midtown Manhattan after she heaved a marijuana bong out of a window. It happened at an apartment building on West 47th Street at about 7:40 p.m. Thursday. Police say a building official …

2. New York Times

Fast And Furious 6

100,000+ searchesRelated searches: Vin Diesel
‘Fast & Furious 6,’ With Vin Diesel and Dwayne Johnson…

3. ABC News

Skagit River Bridge

100,000+ searchesRelated searches: I5 Bridge Collapse, bridge collapse, I-5 bridge collapse

I’m sorry but Amanda Bynes???? Man is that a bummer considering what a cute girl she was and that “Amanda Show” was hysterical. It was like the Carol Burnett for kids. But I digress. Amanda Bynes has nothing to do with my blog topic except for the example I’m giving today. Let’s move on.

Another tool you can look at is Amazon Trends.

Amazon Trends <---- See the drop down arrow that enables you to choose "trends" next to the search bar.

Sometimes, they can be quite funny - take a look at what came up in a top trend:

Amazon Trends

So you may not always get blogger fodder, but you may get a chuckle or two.

Also look at the best sellers list in books- that will really give you some wonderful inspiration for your blog. Many popular blogs are on the best blog sites list because they provide the most recent commentary on what is resonating in the public.

A third spot to check is YouTube:

Make sure you are logged out or you will get recommendations specifically for you based on your subscriptions. If you go to YouTube.com without being logged in, you will see the most popular videos listed on the home page. This can give you an idea of what people are watching. Again, you don’t necessarily want to talk about the Hangover (since that is apparently a HUGE trend right now) if you blog about knitting, but you will at least keep your finger on the pulse of the general public.
(And tell you if you might want to consider packing up and move to Costa Rica.)

Use trends to help inspire you, not to load up keywords. Your goals should always be to entertain, educate, or empathize. I call it the 3 E’s of Blogging.

Go Forth and Blog my friends. Leave me the link to your blog! I love to see your hard work!

Bossy Redhead OUT!

Legacy | Yes, Make Money But Do It With Purpose

Live Your Legacy, Make MoneyLegacy

leg·a·cy
[leg-uh-see] Show IPA noun, plural leg·a·cies.
1. Law. a gift of property, especially personal property, as money, by will; a bequest.
2. anything handed down from the past, as from an ancestor or predecessor: the legacy of ancient Rome.
3. an applicant to or student at a school that was attended by his or her parent.
4. Obsolete . the office, function, or commission of a legate.
(Dictionary.com)

Legacy has several definitions according to dictionary.com. I think most of us when we first hear the word “legacy” we think of the meaning of #2 – anything handed down from the past… and we usually think of it in terms of a positive lesson or message we leave behind.

Recently my oldest son showed me this Ted Talk about How To Find And Do Work You Love: Scott Dinsmore at TEDxGoldenGate. There are so many Ted Talks now its hard to keep track of them all! But this one really resonated with me. We all have to make money but the trick is to find a way to make money doing something that excites us, that makes us happy.

How Do You Make Money At Something You Love? Great Question!

Take a look:

Remember the advice you got as a teenager? ~ Get good grades so you can get into a good college so you can get a good job and then save your whole life to finally retire and maybe have enough money to live until you die. Or something like that. The point being that we were told that there was this formula to life that we were supposed to live and everything would work out okay. Now so all too many people are finding that they have spent half their lives or more doing work that made life drudgery.

I know for me, I went to college not having a clue what I wanted to do with my life. I knew I liked reading and writing so I majored in English thinking I could use that for any job really. And that was true. But when I graduated and took a job at a major department store training to be a “manager” in their executive training program, it didn’t take long for me to realize that this was NOT my passion. But I was told to stick it out for at least two years to “build my resume.”

As Scott Dinsmore pointed out in the video-

“Taking jobs to build up your resume, is the same as saving up sex for old age.” ~ Warren Buffet

80% of people who work don’t enjoy their jobs…according to the Deloitte Shift Index survey. While at this point in my life, I can’t be an astronaut or a pop star, there are many many passions I can pursue that will create meaning in my life. The same holds true for you. The important thing is to know where you want to go and what you want to accomplish and have.

“If you don’t know what you’re looking for, you are never going to find it.” ~Scott Dinsmore

As Scott says in the video… “if you don’t know what you’re looking for, you are never going to find it.” So how do you figure out what your purpose is? How do you figure out what will be a way to make money doing what you love? We would all love to have our hobbies that make money for us. But this is more than having ways to make money on the side. Sure, your passion could start as that – but ultimately you want to figure out your ultimate goal.

“You are the average of the five people you spend the most time with.” ~ Jim Rohn

So how do you push yourself farther? How do you grow into the person you want to be?

The best thing you can do is to surround yourself with people that are in a mindset of success…of innovation….of adventure. I love that word…

ADVENTURE.

Life is an adventureLife should be an adventure. We should be inspired each day to do everything we can to live the life we desire.

Think about it…most people go to a job they hate and hang out all day with other people that are going to their jobs they hate. That is not an atmosphere of inspiration and innovation. Your environment is everything. You must change your surroundings.

I hear you already…”I have to make money. I have to go to my job – I can’t just up and quit.” Well, I have a few responses for that:

1. YES – you CAN quit. Let’s be honest here. We could all walk away from what we are doing. It is our lifestyle that keeps us stuck thinking we “need” a certain budget. Yes…if you have children you have a responsibility to them etc. but you must remember that you have the CHOICE. One of the worst contributors to feeling uninspired and unhappy is feeling like we are stuck…like we have no choice but to live this life of “quiet desperation.”

2. You may not be ready to remove yourself from ALL the negative in your life. If you decide you are going to work at the job you currently have while you discover and begin your journey to your ideal life, then you may not have a choice but to have some people around you that are negative. But you CAN combat that by putting yourself in a situation where every day you hang out with people that DO inspire you. READ positive and self development books, LISTEN to those people who make you believe in something more, SPEND TIME around people who make you feel happy, who make you feel like you can live an amazing and wonderful life…people who BELIEVE in you.

3. There are many ways to begin your journey right where you are. The biggest obstacle you have are the excuses you tell yourself. Stop it.

Change your environment today.

Action plan:

1.Answer these questions:
Who are two people you could start spending more time with starting today that are a positive influence? Who brings you joy? Who makes you feel like you can achieve you goals? Who believes in you? Who inspires you? Who is living the lifestyle that you would love to live?

2.Now make a couple of phone calls and get together with those people.

Join some Meetup Groups or Entrepreneur Groups of people who are achieving success. Start your own if you can’t find one!

3. Spend some time writing down things you are interested in. What are the things you wish you were doing the most? If you can, just play out a movie in your mind about your ideal day. What are you doing? What brings meaning to your life? As Scott says, “What is the work you can’t NOT do?”

Start by laying the ground work and knowing where you want to go. Live your adventure! Leave a legacy that you will be proud of.

You don’t have to find out you’re dying to start living | Zach Sobiech

Zach Sobiech was a 17 year old diagnosed with osteosarcoma, a rare form of bone cancer. Watch this incredible video – and see what a light this boy lived with.

We all most likely know someone who has battled cancer. This video is such a testimony to the light this boy shined with – even during his darkest of days. With only months to live, Zach Sobiech turned to music to say goodbye.

Zach Sobiech Clouds

Zach’s song, ‘Clouds’ is available on iTunes and other online music stores and that proceeds benefit the Zach Sobiech Research Fund of Children’s Cancer Research Fund http://www.childrenscancer.org/zach

Zach Sobiech passed away on May 20, 2013.

Thoughts and prayers are with his family and friends. Every person’s story has a purpose and his is an incredible story. For me it reminds me to be grateful for every single moment of every single day. We are not promised tomorrow. Thank you for sharing your life and music with us, Zach. You are dearly missed and loved.

Here is the song that Zach wrote and the celebrity version of the video. I think it is wonderful that so many celebrities came together to celebrate Zach Sobiech’s life and the legacy of his music.

Again please donate to the cause of Children’s Cancer Research if you can by purchasing Zach Sobiech’s song:

Zach’s song, ‘Clouds’ is available on iTunes and other online music stores and that proceeds benefit the Zach Sobiech Research Fund of Children’s Cancer Research Fund http://www.childrenscancer.org/zach










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