I began my career in Network Marketing back in my teens. I’m not really sure I was even old enough to sign up. My first experience was a home party plan…a natural extension of attending a party and then liking the product and signing up. Unfortunately, I was carrying 22 credits a semester at Rutgers and my business went on the back burner. But in so far as ICK factor, the party plan has a leg up on other types of MLMs because it is a natural extension to invite people to join you when you are already discussing your products and business in a face to face environment. VERY LOW on the “ICK” scale.
My second experience was a “typical” MLM recruiting tactic. I was in a mall and a woman came up to me and said “You look really sharp. I’m looking for people to train for management in my company. Do you have time to talk?” Not horrible…but now, it has been used so much that I think anyone would recognize what comes after that. “ICK FACTOR” is getting to be around a 6 out of 10. Back then, this worked…now…not so much.
But over time, things have changed. The language is different and the approach has to be one of “Attraction Marketing,” rather than a “canned” catch phrase.
I have many friends in Network Marketing. I proudly purchase pretty much ANYTHING I can buy from a Direct Sales or MLM Distributor rather than buy it at a store because I want to support people who are entrepreneurs and making a difference in their lives and those in their business. Just because I am not IN a business doesn’t mean I can’t be supportive.
BUT… I DO see all too many people marketing their MLM with those ICK factors that should NEVER be used.
Here are a few examples:
Why is this an example of “ICK”? Because #1 – everyone knows that this is a business opportunity in MLM – they will immediately feel like they are being “recruited” and the negative connotations of that will turn people off immediately. #2 – Could this guy have put ANY more effort into his marketing? He can’t even be bothered to make some friends or to get to know someone online before making a “pitch”? This is what gives our industry a bad name folks.
Let’s look at this example:
It isn’t that I don’t believe in offering people a valuable aid in losing weight and being fit. But the first mistake this person is making is “announcing” instead of listening. All day long, this particular person is announcing all about the people that are losing weight and announcing how she is starting another weight loss group. I’ve seen less weight loss information coming from Jillian Michaels!
Keep in mind that some people have a LOT more weight to lose, so these pictures are not particularly helpful – instead they can be viewed as intimidating. Not only that, but this particular person’s ENTIRE news feed is about her or her business… constant pictures of her in very revealing clothes and showing midriff. Do I want to be part of that? If that even appealed to me, I would feel as a forty something woman that it wasn’t even something I COULD be a part of… It ends up being a turn off.
Whatever your business is, your social media stream should never be all about YOU. It needs to be a well rounded mixture of interesting information, funny or entertaining pictures, questions, and then once in a while a business related post. I’m not saying you can NEVER post about your business, but it must be evened out with VALUE…at about a 3:1 ratio.
Attraction Marketing is the only real way to market a network marketing business in this day and age. I promise you, if you are saying the same thing over and over and over your “friends” are blocking your news feed. People are TIRED of being pitched to. They want to feel engaged, they want to be entertained and they want to matter.
Take a look at your news feed. Are the last 5 posts about YOU? Are they the same TYPE of post over and over? Are you taking pictures of your food, your flat stomach, your skin, your product and posting that repeatedly? Find three topics every day that will be of value. Instead of posting about your business, be motivating. Instead of announcing, be a good listener. You will see a big change in engagement on your profile.
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